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Creative Copywriter and Art Director from Panama City, PA

A career in the Ad world it's a matter of choosing the correct door. Each door gives you an opportunity but you must be very wise when choosing the right one

How is that? Let me tell you my journey.

The 1ST door opened for me, showed me the path in form of Graphic Arts, starting my journey in 2007 as Digital Photo Editor. Then, In 2008 I went from that position to Artwork Producer at Y&R, Jr & Sr Graphic Designer at McCann and DDB in 2009 to finally Art Director at Y&R Group in 2010

The 2ND door opened for me, showed me a distant path to take. I flew to Argentina in 2011 where I finally found the right people to teach me better ways of doing ads. They helped me improve my skills in Art Direction and Copywriting. They turned me, in a kind of "Graphic Copywriter" A guy who ❤ to write stories and made those stories visually beautiful in any media

Immediately I came back from Argentina the 3RD door just opened for me. In 2012 I started as Jr. Copywriter at Ogilvy & Mather, then I became Sr. Copywriter and now I’m Creative Director, developing ATL, BTL, Integrated, digital and social media campaigns for the biggest international and national clients of the agency, leading, managing and creating day to day and award winning ideas with a group of talented people, traveling in the same direction as me

I firmly believe that in advertising we must be in constant renovation. We’ve to think globally, be adapted and prepared to solve any kind of problem even it is far from our comfort zone. We need to create the best synergy with people, our clients and partners to call them in a certain future our friends. We've to achieve things for good, for change

I’m here wanting to open new doors with a key build up with: Passion, desire of learn, curiosity to absorb more knowledge and to work closely with the greatest minds of the Ad world

Now I’m asking you...Are you going to let me in?


HONORS & AWARDS

1 CANNES LION

5 CANNES LIONS FINALIST 

1 BEST OF OGILVY

2 CLIO AWARDS

3 ONE SHOWS 

2 LONDON INTERNATIONAL AWARD

8 AD STARS 

7 OJO DE IBEROAMÉRICA

9 FESTIVAL CARIBE

1 PROMAX BDA LATIN AMERICAN 

1 SOCIAL MEDIA IBEROAMERICAN AWARDS 

1 OPEN TV AWARDS


WORK EXPERIENCE

Creative Director at P4 Ogilvy & Mather (January 2012 – Present ) Panama

Responsible of leading a group of people developing day to day and monthly campaigns for international and national clients from different industries: Wireless Service Provider (Claro) Automobile Distributor (Toyota) Insurance Company (ASSA) Banking (BAC) Hardware and Construction (Cochez y Cia) and Tourism (Attenza) Also, I help my team boosting and improving their ideas to turn them into award winning work.

- Creative writing
- Researching Insights
- Developing Concepts
- Consumer analysis
- Particularly good at client presentations
- Graphic skills
- Love to work with Teams

Art Director at Y&R (March 2010 – November 2010) Panama

Responsible of leading a group of designers in the creation of graphic campaigns (press, storyboards, outdoors, digital, packaging) for clients in the Mobile (Movistar) Technology (LG) and Automotive (BMW & MINI) industry

Senior Graphic Designer at Union DDB (April 2009 – March 2010) 

Responsible of displaying graphic campaigns (Press, storyboards, outdoor) for clients in the medical (Hospital San Fernando) Automotive (Honda) Wireless Service Provider (Telecarrier) Hotel (Venetto Hotel & Casino) and Lightning (Lumicentro) Industry

Graphic Designer / Art Director at McCann Erickson (December 2008 – March 2009)

Responsible of displaying graphic campaigns (Press, storyboards, outdoors, packaging,) for SAB MILLER (Balboa & Atlas Beer)

Graphic Designer at Y&R. (July 2008 – December 2008)

Responsible of displaying graphic campaigns (press, storyboards, outdoors, digital) for clients in the Mobile (Movistar) Technology (LG) and Automotive (BMW & MINI) industry

Graphic designer at The Ad Company. (January 2008 – July 2008)

Graphic Designer at Mobival. (January 2007 – January 2008)


EDUCATION

2011 – 2012

Escuela Superior de Creativos Publicitarios

Art direction, copywriting, planning

2005 – 2008

Universidad Latina de Panamá

Marketing / Advertising / Graphic Design


Fluent in Spanish & English